PROFILE

Thats me on the right.

Award winning Creative Director and Executive Creative Director with 20 years of experience in brand building at the heart of culture combined with a relentless belief in the creative application of technology for meaningful and mesmerizing executions.

There has never been a more exciting time to be creative, our toy box is virtually infinite.

 As Deputy Executive Creative Director of Grey LDN, I pitched for, won, and led the Tuborg global account over the last one and half years building their brand platform, Open to more. The work, spreading across all platforms, includes TVCs, interactive social, digital activation and shopper.

 I led the Lucozade Sport account, creating their first documentary campaign, starring Anthony Joshua, defining the future format of their communications model.

I have created mold braking digital brand solutions for Volvo and Pringles, and across Grey LDN’s wider portfolio.

I have judged both D&AD and Cannes Lions. I have accumulated a raft of awards across all major international and relevant local competitions including Cannes Lions, D&AD, FWA, Awwwards, Creative circle, British Arrows, The One Show, The Webbys, The Effies, The Lovies, IPAs, Eurobest, and the ADCs.

In Denmark, as ECD of UncleGrey, I creatively oversaw the merger of Grey Copenhagen and Uncle, helping take the remnants of two virtually defunkt agencies, to agency of the year and digital agency of the year in 2 years and created Denmark’s most awarded agency over a 7 year period.

I consistently strive for the most contemporary and engaging shapes of work and have generated projects rooted in progressive interactive social, e commerce platforms, AR, MR, cinema, TV, long and short format content, entertainment platforms, PR, design, installation, digital activation, music and even a bit of radio.

I’m currently obsessed with the creation and recounting of compelling narratives for VR and other immersive media, using sensory nudging.

I have served as one of the longest standing elected members of the Grey Global Council, shaping the work across the network and ensuring the highest quality of execution.

I have worked across every kind of client during my career, including Carlsberg/Tuborg/Sommersby, Lucozade, Canon, Samsung, Arla, Bestseller group, Bolia.com, Coke Zero, Weber Grills, Stylepit, P&G, GSK, Skoda, Dairy Crest, Mars Foods, Allianz, Emirates, Opel.

…and, it all started in Highwycombe where I studied at the Buckinhamshire Chiltern University.