MARSHALL X MTV CRIBS / HESTON 120 / THE DARKNESS
Marshall is launching a soundbar? There was only one thing to do…bring back MTV as we used to know and love it. We turned our media buy into the most epic setting for an advert and seamlessly combined our films and co branded idents, (cleverly disguised as genuine classic MTV content) with clips from the MTV archives, in one big beautiful playlist on MTV’s youtube channel. It’s not every day you get to make an ad featuring Kurt Cobain, snoop dog, and of course starring Dan and Justin of the Darkness. Creating the co-branded idents was a blast too…The campaign was a profound success with the comment section exploding with love.