weber / BBQ cultures - online brand paltform
2016 saw Webers biggest grill launch ever – the Genesis II – something every barbeque fan was dying to get a first hand look at. In this immersive digital experience, we invite our grillers on a journey through bbq cultures across the world. To discover, to learn, to be inspired. Through cinematic and interactive content, we join BBQ’s we might never have had the chance to experience We learn everything from how to choose the right piece of meat, to the importance of timing,keeping your knives razor sharp and smoking a Norwegian salmon. Every piece of content whether interactive tools, tutorial videos or inspirational recipes, had to be useful and sharable, with each deep dive having a specific mission to entertain, educate, and showcase Weber's grills and accessories.
weber / GENESIS II product launch
The aim of this product showcase was to make the grilling experience as personal and up-close and as beautiful as possible. This pioneering digital showroom is designed throughout as a interactive first person experience – seamlessly combining point of view film with WebGL product demonstrations and immersive 360 environments. Your journey starts as the main character at the BBQ.The film leads you through the bustling backyards and introduces you to the grill of your choice. At this point we switch from film to interactive experience – leading you to explore every detail in a state of the art grill – first hand.
